We communicate our humanity through the shared and unspoken language of Design. This language of objects, spaces, and things makes our lives richer, more expressive, intuitive, and inclusive.
I’ve always believed that as an act, great design is about serving our communities and the world we inhabit with intent. And, as a multi-disciplinary creative director working at the intersection of brand, service, and experience design, I help brands align their voice and actions to their vision. In other words, I have set and led the creative vision for numerous digital products, services, and brand ecosystems.
Most recently I led the process for NOBULL’s go big strategy. Redefining their ethos, their community, and the ecosystem of digital and brand touchpoints in their push to break into the mainstream to serve a wider audience.
Before that, I led a team for Delta Airlines through a two-year journey in creating a new omnichannel design system and consulted on the operational changes needed to scale it. This new system is the backbone for every digital interface in their portfolio, supporting 12 divisions and an ecosystem of over 50 digital products.
I also led the 2025 redesign for airport check-in kiosks from the ground up, and the 6.0 launch of the Fly Delta app, lauded as the best airline app by Forbes magazine.
Notable Work
Notable Past projects include aligning Google Pay to a single unified brand architecture, and brand identity, and building global brand and campaign standards around this new vision. A digital-first brand vision for Chipotle. Zola's 2022 product and brand positioning. MSNBC's 2021 Brand Refresh. And envisioning Verizon's first digitally powered Express Stores.
Skills
Volunteering & Interests
General Inquiries
Creative & Design Leadership
Branding & Brand Strategy
Digital Ecosystem Design & Strategy
Product Vision & Experience Design
Brand & Identity Systems
Campaign Art Direction
Animation & Motion Graphic
Member of the AKQA DEIB Council
I’m a cofounder, board member, and strategic director for the Virginia Moto Classic, a Richmond-based 501c3 service club. Our mission is to create a community of vintage motorcycle enthusiasts. We aim to support men’s mental health and build a community that extends a positive impact through meaningful engagement, fellowship, and service within our local community.
When I’m not on two wheels you can find me restoring my 1975 BMW 2002, making art, music, reading, or finding my way into nature by hiking or gravel-cycling.