This logo is for a personal project of mine. An online community for those of have recently found themselves without work. The concept is a place for people to share their stories, vent their frustrations, and help each other get back in the game. The tone of this logo is what the site will be based around. It is friendly, upbeat, and humorous.

An XHTML site with flash galleries that adheres to web development best practices, this site was built using a CSS framework and valid semantic HTML, which makes style changes intuitive and updates simple. The design is closely related to the MV+A portfolio book. Many of the print design elements have been echoed on screen. The design concept is sophisticated and modern, but subtle, taking a supporting role to the architecture.

This 11″ x 17″ poster was created for the final show played by The Alphabetical Order. It was designed in a variety of color combinations, to be hung either in tiled groups or individually.

This site was designed to be the centerpiece of a major rebranding effort. Co-developed by my coworker Mike Dickerson, it features a PHP back end that was built from scratch. The focus of the project was to create a site that reflected the high-end print and web applications for which the DDIS products and services were being used. Product applications like architectural marketing sites for Central Park West condo buildings, or the inside cover of the Zagat survey.

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This logo was created to be light and playful and elementary in form. I wanted it to have the feeling of cut paper and handmade design regardless of the display media. It was important to me to not rely on dirty brushes or faux print artifacts for the finished effect.

After initially narrowing down the approach to The Crossings’ avatar, in the second set of studies I interpreted a literal but abstract design. Thematically it is fashionable and restrained but approachable.

This map was created to give an overview of the area surrounding a new construction, and show it in context with existing area features. The isometric viewpoint was chosen to highlight the shape of the buildings.

During the DDIS rebranding effort a decision was made to push the identity in a direction that design savvy clients would respond to. Previously the company had hinged its designs on an engineering aesthetic, but the crude and conservative identity was reinforcing a lower than expected perceived value of the product. The decision to use asymmetrical swashes of green was made to bridge the gap between the existing color palette and the expectations of new client base.

This field guide was created for novice to intermediate riders. It’s printed on synthetic waterproof/tearproof paper, and designed to take the abuse of the road. The 5 colors of the Olympic games are a common design element within cycling circles and were used to anchor the interior pages and create a rhythm when looking at the edge of the text block. The cover is friendly and approachable, while being tough and durable.

This book is a primer of simple changes in daily life that people can make to become more green. While obvious to some, the purpose of the project was to create a “gateway book” for individuals to reduce their environmental footprint and gradually change mindsets without making a big change in their behavior. The book layout is designed to be read normally or flipped through in a non-linear fashion. Each page or spread contains a subject and relative to-dos at various levels of action.